Visual Culture Revisited

Is there one visual culture or are there multiple visual cultures? On the one hand, it is obvious that images do not exist and cannot be understood independently. Rather, they are embedded in institutions and cultural contexts. This common ground suggests an understanding of visual culture as a singular phenomenon. On the other hand the plurality of pictorial representations - from Sitcoms to illustrations in childrens' books, from cartoons to satellite photos, from high art to everyday life - ...