Runaway No.1 Bestseller by STEVEN BARTLETT: entrepreneur, podcaster and Dragon's Den star

This is not a book about business strategy. Strategy changes like the seasons.
This is a book about something much more permanent.

At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any indust ...