The Aviator of Universities

This work addresses the importance of educational marketing in the context of higher education in Mozambique. The book, written by Valentim Germano Manuel and Achegar Tiodósio Matias, emphasizes the need for higher education institutions (HEIs) to adapt their marketing strategies in order to stand out in a competitive and globalized scenario. Through a robust theoretical foundation, the book explores the evolution of higher education in Mozambique and analyzes how HEIs use marketing tools to at ...