Adventure Travel as a Tourism Alternative in Mexico

In recent years, adventure sports have become
increasingly prominent in tourism worldwide. While
tourism providers in most industrialized countries
have discovered this segment to be a lucrative
market, adventure sports contribute a negligible
percentage to tourism earnings in Mexico. The author
analyses rock climbing tourism in the Potrero Chico,
located in the country s Northeast, to depict how
adventure sports can contribute to the economy at a
regional level. In a ...